I say that under the presumption that SkyDrive Pro, being all but invisible, didn’t accrete much market or dollar share in its short life. So, Microsoft is coming into this behind. That’s more than a billion for just two players in the market. DropboxĬloud file storage may be the best funded niche in technology ever. Putting aside consumers, we have two questions: How does Microsoft’s business offering stack up to the competition, and, of course, why does cloud storage matter to begin with? Why is Microsoft picking this fight? Good questions. OneDrive has a huge user base with north of 250 million accounts, but recent conversations with the company have intimated that engagement - usage, really - among those gobs of humans is low, or at least lower than they want. This comes as part of Microsoft’s recent move to boost usage of its cloud storage platform, from both consumers and now businesses alike.
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